Visual direction studio

Helping brands feel like the same world, everywhere.

I shape visuals, social content, Pinterest and landing pages for wellness, beauty and lifestyle brands — so everything a brand shows feels consistent, considered and unmistakably theirs.

See my work Work with me
I work with Wellness Beauty Home & Interiors Lifestyle Clean Beauty directly with brands and as a white-label partner for agencies.

Selected work

A look at brands I've helped find their visual voice.

A few brands appear more than once here — the same direction carried across visuals, social, Pinterest and pages.

Brand visuals

MEZAME — brand direction sample

Concept project

A starting visual direction, mapped out before content begins — mood, palette and where the story goes across channels.

Brand direction moodboard

Moodboard

Colour & texture

Colour/texture swatch 1
Colour/texture swatch 2
Colour/texture swatch 3
Colour/texture swatch 4
Colour/texture swatch 5
Colour/texture swatch 6

Content pillars

Content pillar — product

Product

Content pillar — ritual

Ritual

Content pillar — texture

Texture

Content pillar — lifestyle

Lifestyle

M Eyewear

Concept project

A full brand concept for an eyewear label — moodboard, product and campaign, built as one consistent atmosphere.

Process reel

M Eyewear moodboard

Moodboard

M Eyewear product shot

Product

→ ↓
M Eyewear campaign result

Campaign result

VERDÉA

Concept project

Campaign visuals for a botanical face serum — hero shots, lifestyle photography and brand presentation, built around dark greens and clean beauty.

VERDÉA brand mockup

Brand mockup

VERDÉA lifestyle

Lifestyle

VERDÉA hero shot

Hero shot

VERDÉA product detail

Product detail

VERDÉA campaign

Campaign

florae

Concept project

Brand visuals for a modern women's probiotic — lifestyle photography and product direction built around softness, light violet and everyday wellness.

florae lifestyle

Lifestyle

florae campaign

Campaign

florae brand mockup

Brand mockup

florae product

Product

florae lifestyle

Lifestyle 2

Concept & atmosphere

Surreal, unphotographable imagery — scale, mood and product storytelling pushed past what a real shoot could capture.

Concept — dreaming

Dreaming

Concept — desert drop

Desert drop

Concept — botanical city

Botanical city

Creative direction Concept projects Campaign visuals

Pinterest

180,000

monthly views

grown from zero — home poster brand

Pinterest account management for a home poster brand — built from zero to 180k monthly views through consistent pin design, keyword strategy and board structure.

Pinterest analytics — 180k monthly views

Pinterest analytics

VERDÉA

Concept project
VERDÉA pin — quote
VERDÉA pin — tip
VERDÉA pin — product
VERDÉA pin — lifestyle
VERDÉA pin — blog preview
VERDÉA pin — ingredient

florae

Concept project
florae pin — quote
florae pin — tip
florae pin — product
florae pin — lifestyle
florae pin — blog preview
florae pin — how it works
florae pin — routine
florae pin — review

Pin design concepts for wellness and beauty brands — educational, lifestyle and product pins that stay recognisably on-brand, not generic templates.

Pinterest management Pin design Keyword strategy

Landing pages

VERDÉA — Pre-launch waitlist

Single-page waitlist build for the VERDÉA botanical serum launch — email capture, brand atmosphere and product introduction ahead of launch.

See the live page →
VERDÉA pre-launch waitlist page

Pre-launch waitlist page

MEZAME — Editorial brand story

An editorial brand-story page for MEZAME — extending the direction sprint into a real, deployed build, paced around ritual and calm instead of urgency.

See the live page →
MEZAME editorial brand-story page

Editorial brand-story page

Both pages are self-contained HTML builds, deployed and handover-ready. Store or checkout integration would be handled by the client's developer if needed.

HTML build Cloudflare deployment Lead-gen & editorial pages

Services

A clear visual direction first — then the pieces that bring it to life.

I work with wellness, beauty and lifestyle brands that want every touchpoint to feel like one world. Async-first: clear written intake, no calls required.

Brand direction sprint

A creative route, visual rules and content pillars delivered as a 12–15 page direction deck — the reference your team works from across social, Pinterest, campaigns and pages.

from €650

Pinterest growth

Make Pinterest a consistent discovery channel — built on a real, verifiable growth track record.

Start with an audit

A focused review of your account, keywords, boards and growth priorities.

€450

Continue with growth

Ongoing pin direction, keyword-led planning, board upkeep and monthly reporting.

from €550/mo

The audit is a standalone first step. If we continue, ongoing support begins the following month.

Landing pages

Focused, editorial pages for launches, waitlists and lead generation — visual direction, copy structure, responsive build and deployment.

from €450 / page

Content direction

A deeper, ongoing layer once your direction is set — message pillars, recurring formats and anchor concepts, adapted to whichever channels your brand actually uses.

from €650/mo

Campaign & hero visuals — an add-on from €350, an art-directed set to support a launch rather than lead the menu.

On AI: used for atmosphere, scale and ideas that can't be photographed — never as a substitute for real people, products or product-in-use imagery.

For agencies

Flexible creative support, behind the scenes.

An extra creative pair of hands without a full-time hire — delivered unbranded, under your name. You own the client and the relationship; I execute. Flexible scopes, NDA-friendly and async-first.

Brand & content direction

A creative route your team can build from, across channels.

Pinterest strategy & management

Audits, keyword strategy, pin design or ongoing support — as needed.

Social & campaign content

Feed and carousel concepts, campaign visuals, in batches.

Landing pages

Focused, design-led HTML builds, deployed and handover-ready.

Rates scoped per engagement, by volume and scope. Enquire about partnership rates →

Michaela, Mihara Studio

About

Hi, I am Michaela

I'm a visual creative based in Central Europe. I don't think in posts and pages — I think in worlds. When I work with a brand, I build one cohesive atmosphere that carries through the feed, the pins, the landing pages and the campaigns, so everything feels like it belongs to the same reality.

I collaborate with wellness, beauty and lifestyle brands — directly, and as a white-label partner for agencies. I work async and in writing, on how a brand should feel, not just how it should look.

I've been doing this in one form or another since 2017 — building online stores, managing Pinterest and Instagram for other people's brands, and growing my own coconut bowl brand from zero to hundreds of organic orders on Instagram — before shaping it all into Mihara Studio.

Let's work together

Have a launch, a content system or a Pinterest opportunity in mind?

Tell me what you're building and where the brand feels disconnected — I'll come back with the clearest next step. Direct collaborations and white-label agency support both welcome.

Prefer email? hello@miharastudio.com · How your information is used